conceived and edited by Bruce Bernard. [conceived and edited by Bill Morrison] [curated and edited by Bruce Q. Lan. [conceived and edited by Phaidon editors ; conceived and edited by Openhouse and Gestalten [curated and edited by Bruce Q. Lan.] conceived and written by Peter Weibel conceived and illustrated by Paul O. Zelinsky. conceived and illustrated by Paul O. Zelinsky conceived and retold by Geraldine Elschner